Business
Earnings, marketing budgets, chip-revenue mixes and the financial structure underneath the games we cover.

AAA Studio Layoff Data — Q1 2026 Was the Biggest Yet
14 public rounds, 8,400 AAA roles eliminated, plus 3,200 in indie/mid-tier — Q1 2026 is the worst quarter for game-industry layoffs ever recorded.

Tencent Gaming Q1 Earnings — What the China Slowdown Means
Domestic gaming flat at RMB 33B, international up 28% to RMB 16B — Tencent’s gaming mix has quietly shifted toward the West.

Take-Two’s GTA 6 Marketing Budget Leak — The Real Number
$170M pre-launch, $150M first-year post-launch — Take-Two’s leaked GTA 6 marketing budget is the largest interactive-entertainment campaign ever planned.

AMD vs Nvidia Revenue Split — The Gaming GPU Breakdown
$3.1B vs $1.4B in gaming, datacenter dwarfing both — AMD and Nvidia gaming revenue is now a fraction of their respective businesses.

Apple’s Quiet Gaming Push — Financials Behind the App Store Tilt
$19.5B in App Store gaming revenue at the highest margins in Services — Apple’s quiet gaming push has a very loud spreadsheet.